Search results for "john lewis"

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Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

latest John Lewis ad. We should be asking ourselves how we can harness the influence of this buzz, and ...

#aoty12: Insight Agency of the Year - Millward Brown

11 Dec 2012 | by Kim Benjamin

. The good news has flowed thick and fast for the agency. In October, Millward Brown's role in John ...

John Lewis posts record sales as ad soundtrack hits number one

10 Dec 2012 | by Matthew Chapman

John Lewis has recorded its best ever sales week and seen the soundtrack to its Christmas advert...John Lewis is attributing to the success of its "omnichannel strategy". Sales increased both ...

Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

agency's activity on behalf of technology brand HP in Dixons Group and John Lewis stores, where staff ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

a healthy gain in a sector known for consumer inertia. John Lewis It has ...

John Lewis technology sales surge 29%

12 Nov 2012 | by Daniel Farey-Jones

Sales figures from John Lewis back up the theory that consumers are splashing out on technology...rose just 0.6%. In John Lewis s Christmas ad, launched on Friday, a snowman gifts gloves, a scarf ...

Industry view: What can be learnt from Comet's downfall?

02 Nov 2012 | by Matthew Chapman

minimum required), not a differentiator and with the likes of an expanding John Lewis and an improving ...

Sector Insight: furniture retail

30 Oct 2012 | by Jane Bainbridge

includes Tesco and Diageo. Craig Inglis, director, marketing John Lewis Since March 2008 ...

Debenhams to launch first Christmas TV campaign in six years

25 Oct 2012 | by Matthew Chapman

Fabulous' activity . Unlike rivals Marks Spencer and John Lewis, Debenhams has shied away from a ...

Reality check - September 2012

25 Oct 2012 | by Ian Darby

Adam & Eve/DDB's latest spot for John Lewis was the most-liked ad of September and also managed to...3 John Lewis 4.28 'cheese triangles' 'Bruce Willis ...

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