to remove filtersWickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.
16 Oct 2012 | by Charles Vallance, chairman, VCCP
3 ( ) John Lewis Adam Eve DDB/ Manning Gottlieb OMD 51 4 ( ) Safestyle ...
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Reality check - September 2012
25 Oct 2012 | by Ian Darby
Adam & Eve/DDB's latest spot for John Lewis was the most-liked ad of September and also managed to...3 John Lewis 4.28 'cheese triangles' 'Bruce Willis ...
Halifax: the bank's latest execution is a far cry from typical ads for financial-services brands
03 Oct 2012 | by Magnus Fitchett, planning director, SapientNitro
The people at Halifax must have wept when they saw John Lewis' 'The Long Wait' ad last Christmas..... It has all the innocence and allure of the John Lewis ad, but there's more. For a start, the hero of ...
John Lewis 'the other half' by Adam & Eve/DDB
14 Sep 2012
The new commercial for John Lewis focuses on its "never knowingly undersold" commitment and
John Lewis' 'the other half' ad unveiled
14 Sep 2012 | by Sara Kimberley
John Lewis has just unveiled its latest ad, 'the other half' by Adam&Eve/DDB.
John Lewis teases emotions again in new TV spot
13 Sep 2012 | by Jeremy Lee
John Lewis is returning to TV this weekend with its latest emotional epic.
IPA Effectiveness Awards shortlist revealed
06 Sep 2012 | by Daniel Farey-Jones
by Ogilvy and Mather Singapore IBM by Ogilvy and Mather Advertising NY John Lewis by Adam and ...
John Lewis takes aim at Debenhams with Alice Temperley push
03 Sep 2012 | by Matthew Chapman
John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign to...John Lewis increasingly pushes its designer credentials. Marketing activity comes a week after ...
Private View: Jonathan Burley and Dave Bedwood
30 Aug 2012
rennet. This might be the most shameful attempt yet to "do a John Lewis". One can only hope that some ...
Do retailers need brand advertising?
16 Aug 2012
John Lewis brand has built. DFS has credibility and heritage as a qualify sofa-maker and it needs to be ...
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