Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
social-media channels. It is exactly as John Lewis marketing director Craig Inglis was talking about earlier ...
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DigitasLBi's UK fortunes may rest with Kitcatt Nohr
14 Feb 2013 | by Ian Darby
an attempt to retain its John Lewis Partnership CRM accounts. Should the agency lose business, and ...
Online video: advertisers need to start asking what success really is
25 Jul 2012 | by Martin Galvin
story we're actually trying to tell. Take the John Lewis Christmas ad for example acres of column ...
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
announcement by fellow group brand John Lewis....reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...
Mark Kleinman on marketing and the City: Can Ocado deliver more?
22 Sep 2009 | by Mark Kleinman
and the John Lewis pension fund. For Jason Gissing, one of Ocado's co-founders, GIM's investment is a ...
Andrew Walmsley on Digital: advertisers still need intermediaries in digital age
02 Sep 2009 | by Andrew Walmsley
again, as John Lewis last month announced a deal with technology provider Omniture to bring its search ...
Andrew Walmsley on Digital: Losing cash on delivery
04 Aug 2009 | by Andrew Walmsley
of online marketing for John Lewis was asked, six months after the retailer introduced free delivery ...
Can Woolworths capture the public imagination as an online brand?
30 Jun 2009 | by staff
, but today Woolies is head to head with Amazon for media, iTunes for music and John Lewis for household ...
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