ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
Term Marketing Excellence award will be competed for by John Lewis, Boots, Pepsi, The Fairtrade ...
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John Lewis mulls entry into mobile phone sector
18 Apr 2013 | by Matthew Chapman
John Lewis is reportedly weighing up a move into the lucrative mobile phone market as part of its...move into mobile phones fits into the John Lewis strategy of carefully considering any product ...
Why an unfocused social-media strategy is a waste of money
06 Feb 2013 | by Gordon MacMillan
made for, and there are many good UK examples of brands using it - Tesco, John Lewis, Marks Spencer ...
Tesco hires Amazon boss for multi-channel future
10 Jan 2013 | by Matthew Chapman
development at the House of Fraser. He previously headed up multi-channel at John Lewis, held the chief ...
Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
social-media channels. It is exactly as John Lewis marketing director Craig Inglis was talking about earlier ...
John Lewis seeks new social-media approach
27 Nov 2012 | by Matthew Chapman
John Lewis is aiming to build on the popularity of its brand by making social media a 'more...Tribal DDB to work on social-media projects. John Lewis marketing director Craig Inglis told ...
John Lewis seeks partners to expand 'click and collect'
27 Jun 2012 | by Matthew Chapman
John Lewis is seeking new partners to help it expand its "click and collect" service into small...expanding it by making an alliance with corner shops or another partner. Andy Street, John Lewis managing ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...
Brand barometer: Department stores, which is most prominent on the web?
23 Jan 2012 | by Gemma Charles
Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'.
Brand barometer: Social media performance of John Lewis
13 Jan 2012 | by Gemma Charles
A look at how retailer John Lewis has been performing across social networks during the past three
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