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Think BR: Exploring effectiveness

07 Dec 2012 | by Janet Hull

John Lewis and Walkers. The climax of her presentation was the award of a 2012 IPA Silver to the ...

ITV's resurgence should give us all cause for optimism

29 Nov 2012 | by Jeremy Lee

life the excitement that an epic (John Lewis) TV spot generates among the public should make us all ...

Think BR: What are the supermarkets serving up for Christmas?

19 Nov 2012 | by Daniel Pallett

, and an emphasis has been placed on giving, both in the gift sense (John Lewis), and the charity sense ...

Online video: advertisers need to start asking what success really is

25 Jul 2012 | by Martin Galvin

story we're actually trying to tell. Take the John Lewis Christmas ad for example acres of column ...

Think BR: Getting creative at Cannes

20 Jun 2012 | by Christian Schroeder

recent John Lewis work. All of these capitalise on a core brand truth to stand out from other work in ...

Are brands hit by the postal strike communicating this effectively?

20 Oct 2009 | by Staff

Amazon and John Lewis are among the brands to have made it clear they will be using alternative

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

02 Sep 2009 | by Andrew Walmsley

again, as John Lewis last month announced a deal with technology provider Omniture to bring its search ...

Can Woolworths capture the public imagination as an online brand?

30 Jun 2009 | by staff

, but today Woolies is head to head with Amazon for media, iTunes for music and John Lewis for household ...

Adwatch: The weekly analysis of advertisement recall

12 Dec 2007

(-) John Lewis Lowe London/Manning Gottlieb OMD 30 Adwatch research was conducted from 29 ...

Raymond Snoddy on media: John Lewis ad proves Buffett wrong

22 Aug 2007

The process goes like this. John Lewis, the department store group famous for never knowingly ...

 

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