Think BR: Getting shoppers to spend
18 Jan 2013 | by Danielle Pinnington
Waitrose and John Lewis wouldn t have reported such stunning Christmas results. So what does this mean ...
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Group FMG: Let me tell you a story
27 Mar 2013
, she also worked directly with top brands such as Audi, John Lewis, RBS, Boden, Bang Olufsen and ...
EE: Kevin Bacon fails to champion EE and 4G
09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London
= ( ) John Lewis Adam Eve DDB/Manning Gottlieb OMD 48 7 (5=) Very.co.uk ...
Think BR: Simplicity isn't a trend, it's a necessity
03 Jan 2013 | by Philip Davies
McDonalds (#3), Premier Inn (#7) and John Lewis (#9). All were cited as having clear and concise brand ...
Think BR: Is Britannia cool again?
12 Dec 2012 | by Deborah McCrudden
classically clever. How very John Lewis. And then along came the Olympics. It was as though Britain didn ...
Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
social-media channels. It is exactly as John Lewis marketing director Craig Inglis was talking about earlier ...
Think BR: Exploring effectiveness
07 Dec 2012 | by Janet Hull
John Lewis and Walkers. The climax of her presentation was the award of a 2012 IPA Silver to the ...
Brand Manager of the Week: James Lacey
28 Nov 2012
quality John Lewis. What is your favourite ever marketing campaign? Honda's 'Cog' mesmerised me ...
Think BR: Making the nation cry
07 Nov 2012 | by Jacolyn Daly
and Helen Weavers won the IPA Effectiveness Awards Grand Prix for their work for John Lewis ...
Helen Edwards: Deluded campaign ignores Post Office disorder
24 Oct 2012 | by Helen Edwards
this season's opening episode, it was John Lewis that stole the show with its wistful look at the world ...
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