Search results for "john lewis"

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Why seasonal advertising this year doesn't have the X-mas factor

20 Dec 2011 | by Deborah McCrudden

least about what is in the box For me the star at the top of my Christmas tree is definitely John Lewis ...

Helen Edwards on Branding: Blurred visionaries

07 Dec 2011 | by Helen Edwards

. Polarity is much-loved in our industry. However, some of the most successful brands - Ford, Coke, John ...

CREATIVE STRATEGY: John Lewis tugs the heart strings (and the purse strings)

01 Dec 2011 | by Simon S Kershaw

Is there anything left to say about the John Lewis Partnership Christmas TV commercial? Perhaps...website has clearly made an impact. No longer just a big shop touting its wares, John Lewis has ...

Is nostalgia the lazy option for brands when it comes to marketing creative? The Marketing Society Forum

23 Nov 2011

Nokia plans to feature its classic Snake game in its marketing activity, while John Lewis has used...describes nostalgia as a yearning that goes beyond just memory. John Lewis used the yearning for that era in ...

Think BR: Show mothers (and fathers) you care...

18 Nov 2011 | by Laura Furniss

. John Lewis is offering nursery advice, claiming to offer free, impartial advice on everything from ...

Claire Beale: Can John Lewis save adland this Christmas?

17 Nov 2011 | by Claire Beale

goodness for John Lewis. Predictably, its new commercial is crafted with real love, by Matt Gay and John ...

Helen Edwards on Branding: Devoid of meaning

16 Nov 2011 | by Helen Edwards

Apple, Virgin and John Lewis didn't make the UK top 10, it's because they were never in the preselected ...

Editor's comment: Nokia shows the future of retro

15 Nov 2011 | by Noelle McElhatton

exploitation of a much-loved B-side in Adam Eve's Christmas ad for John Lewis. Professional misery-guts ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

made by a lady in the audience at an industry gathering I was at last week, that a John Lewis sofa was ...

Claire Beale: Adland should applaud the marketing heroes

03 Nov 2011 | by Claire Beale, claire.beale@haymarket.com

through the work: Anna Crona from Ikea, Craig Inglis and Anna Braithwaite from John Lewis, Chris Payne ...

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