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Review of the Year: Top 10 marketing moments of 2011

Smith's to capitalise on their British heritage are phenomenal. 2. JOHN LEWIS DOES CHRISTMAS When ...

John Lewis bucks downward trend with record sales

John Lewis has reported its biggest weekly sales figures on record, bucking the downward trend...' pledge. Andy Street, John Lewis managing director, said: "The fact that we have achieved another ...

Retailers turn to discount ads to lure shoppers

highlighting its offers specifically for this weekend. A John Lewis press ad states "If our competitors have ...

Branding Agency of the Year: Interbrand

existing clients. High-profile additions to its clients included the BBC, UBS and John Lewis. Judges ...

Christmas rush stalls as analysts warn of brand damage

to 50%, which will in turn force John Lewis to match prices as part of its Never Knowingly Undersold ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

Skip to table We've all heard about the John Lewis ad. The little boy who gives a little back ...

Helen Edwards on Branding: Blurred visionaries

. Polarity is much-loved in our industry. However, some of the most successful brands - Ford, Coke, John ...

Tesco rolls out free Wi-Fi nationwide in biggest stores

footsteps of John Lewis, which announced it was rolling out Wi-Fi to all its stores in October. The John ...

John Lewis highlights price-match promise

John Lewis has reacted to Debenhams' Big Gift Event sale this weekend with press ads highlighting...As Christmas shopping gets into full swing, John Lewis is running a national print campaign in ...

John Lewis scoops Brand of the Year for second year running

John Lewis has won The Marketing Society's Brand of the Year for the second time running, beating...Billingsgate, John Lewis marketing director Craig Inglis said the win was "down to our people and our agencies ...

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