Think BR: Show mothers (and fathers) you care...
18 Nov 2011 | by Laura Furniss
. John Lewis is offering nursery advice, claiming to offer free, impartial advice on everything from ...
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CREATIVE STRATEGY: John Lewis tugs the heart strings (and the purse strings)
01 Dec 2011 | by Simon S Kershaw
Is there anything left to say about the John Lewis Partnership Christmas TV commercial? Perhaps...website has clearly made an impact. No longer just a big shop touting its wares, John Lewis has ...
Appointment to view: The making of John Lewis's 'the long wait'
15 Nov 2011 | by Sarah Johnson
John Lewis, the retailer on something of a Christmas marketing roll, launched its latest tearjerker...John Lewis's latest Adam Eve-created ad, "the long wait", tells the story of a young boy s ...
Keep public onside amid opt-out countdown
10 Nov 2011 | by Daniel Farey-Jones
made by a lady in the audience at an industry gathering I was at last week, that a John Lewis sofa was ...
It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
announcement by fellow group brand John Lewis....reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...
TBG launches social media page management tool
25 Oct 2011 | by Sarah Shearman
pages to detect negative posts. Sainsbury's, Peugeot, John Lewis and Energizer have been trialling ...
Future 5: the winners
26 Sep 2011
presented to the world's press at the flagship Oxford Street John Lewis store. They remained in-store, along ...
Brand Republic inducts its first Hall of Famers
23 Sep 2011 | by Staff
, John Lewis and Innocent among those honoured...., chief executive at Glue Isobar, and John Lewis marketing director Craig Inglis. ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
*Mark Borkowski Brands Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis ...
A touch of class
12 Aug 2011
print.Now, while I fully admit to being evangelical about print, whether it's the latest issue of the John ...
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