28 Aug 2003
| by Daniel Rogers
Managing director, John Lewis
Alison Richards Managing director, The Pier
Ann Gordon Trading director ...
21 Aug 2003
| by Tania Mason
John Lewis is to unveil its first national TV brand campaign, with a creative theme based on the...stores to promote products appropriate to each climatic change.
The John Lewis promise, 'Never ...
21 Aug 2003
green logo in line with that of its John Lewis parent.
15 Aug 2003
| by Jennifer Whitehead,
LONDON - 'Never knowingly undersold', the long-time slogan for the John Lewis Partnership...", which John Lewis has used to promote its price-matching policy since the 1920s.
According to research ...
14 Aug 2003
.
Boosting sales
Value was also demonstrated in Lime's promotion of John Lewis to 14- to 18-year-olds ...
14 Aug 2003
public sector organisations," says managing director Nick Adams.
One client is John Lewis Direct, for ...