to remove filtersTHE BOOK OF LISTS: The 10 Best Regional Press Ads
16 Dec 2003
1. John Lewis - "new TV" Part of a large regional press campaign that ran in titles including ...
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ANALYSIS: Toy market turns to education
18 Dec 2003 | by Ben Carter
general department stores and toy shops are cashing in on the seasonal period. John Lewis estimates that ...
Christmas retail traffic will rise to 10% of internet visits
27 Nov 2003 | by Staff,
, such as Argos and John Lewis, which receive 14% of retail visits. The news comes as two of the ...
INTANGIBLE DESIRES (AND HOW TO EXPLOIT THEM)
13 Nov 2003 | by Jane Simms
company such as John Lewis is trusted by its customers to provide impartial advice on any purchase they ...
OPINION: Marketing Society - A shopping bag says more than an address can
30 Oct 2003 | by Jeremy Nicholds, senior vice-president, key customer management, MasterCard Europe, and a member of The Marketing Society
other countries in Europe, are experiencing in our demographic make-up. Luke Mayhew, from John Lewis ...
TOP AGENCIES 2003: Sponsor's statement - Online marketing sank with the dotcoms ... or did it?
30 Oct 2003 | by Adrian Moss
185m of sales in the past 12 months for dealgroupmedia clients, including John Lewis Direct, the AA ...
OPINION: Marketing Society - Get the offering right then think about marketing
16 Oct 2003 | by Luke Mayhew, managing director of John Lewis and a member of The Marketing Society
growth. There is no doubt that change in the sector, and for John Lewis, was long overdue. A visit, say ...
PRIVATE VIEW: Andrew Cracknell is open to suggestions
03 Oct 2003
straplines, "Never knowingly undersold", has rarely been advertised and doesn't appear on the new John Lewis ...
John Lewis unveils catalogues for Christmas push
23 Sep 2003 | by Jennifer Whitehead,
LONDON - John Lewis Direct has unveiled a series of catalogues at the centre of a direct marketing...will be aimed at a business audience to promote John Lewis's corporate gift offering, while a 32-page ...
John Lewis launches nationwide TV campaign
11 Sep 2003
John Lewis highlights the breadth of its offering in its first nationwide TV campaign, breaking
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