to remove filtersSky and Carat study interactive ads
20 Mar 2003 | by MediaWeek
Sky and Carat study interactive ads...for interactive ads. Sky and Carat said the research would identify which interactive features ...
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Delegates push interactive ads
16 Oct 2003 | by MediaWeek
Delegates push interactive ads...interactive ads. Shuvo Saha, head of interactive marketing with Procter and Gamble UK, said interactive TV ...
ITV gets go-ahead for interactive ads
23 Oct 2003 | by Ben Carter
ITV has finally been given the green light to roll out interactive TV advertising, but advertisers will face a further delay because of wrangles between the channel, currently undergoing a merger, and leading media agencies.
ITV broadcasts interactive ads for the first time
06 Nov 2003
Ford, Honda and Sky have become the first advertisers to broadcast interactive ads on ITV, the UK...'s Blackbox Designer. The broadcast of the interactive ads on ITV follows two years of negotiations between ...
MEDIA: SKY'S WTVML SYSTEM - AN EXPERT'S VIEW. The system behind interactive ads on Sky is too good
18 Jul 2003 | by Phil Nunn, the director of digital and direct at Manning Gottlieb OMD
The promise of this next phase of interactive TV is great. The ability not only to encourage the viewer to respond easily, staying within the broadcast stream, but also to give more useful information so that marketers can really start to drive understanding of the respondents. This ability to understand...
Advertisers plot launch of dedicated TV channel
22 Aug 2003 | by Jeremy Lee
behind the launch of a new digital TV channel dedicated to interactive ads....advantage of the growth in interest in interactive ads and from the home shopping market. Running a ...
Nivea signs up for pioneering data capture ads on Sky
03 Jul 2003 | by Colin Grimshaw,
personal details of viewers who respond to interactive ads.
Nivea signs up for data capture TV ads
03 Jul 2003 | by Colin Grimshaw
details of viewers who respond to interactive ads.
Advertisers plot launch of dedicated TV channel
22 Aug 2003 | by Jeremy Lee,
to be behind the launch of a new digital TV channel dedicated to interactive ads....advantage of the growth in interest in interactive ads and from the home shopping market. Running a ...
Sky trumpets reach of interactive advertising
23 Oct 2003 | by Ben Carter
Sky will inform major advertisers that more than a third of viewers respond to interactive ads
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