Search results for "interactive ads"

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NEW MEDIA: Grolsch debuts on PlayJam with interactive ads

, not before'. The interactive ads, available to all SkyDigital subscribers, have been given ...

CAMPAIGN-I: Tangozebra unveils first interactive ads for TV on Freeserve

Online ad technology that allows full-page, animated ads to run on interactive programming is to launch on Freeserve's interactive TV portals over the next month. Freeserve and Tangozebra - the online advertising company that created the software - are rolling out the new tranzition ad...

CAMPAIGN-I: News in brief

agency has been awarded the task to develop interactive ads for Go in Spain and France, which will be...agency has been awarded the task to develop interactive ads for Go in Spain and France, which will be ...

Carat clients begin interactive ad push using Carlton Active

Birch. Interactive ads for Asda, the Post Office and Alberto Culver will air on ITV1 this month ...

Ex-Channel 4 director joins
interactive advertising launch

Press Red will be a standalone, independent agency providing the technology to make interactive ...

CAMPAIGN-I: First interactive TV ad airs on ITV for Unilever

Ogilvy s media agency. The interactive ads are part of Unilever s strategy to extend its Creative ...

Making digital TV pay

to reach consumers. Firstly, interactive ads in standard commercial breaks. Although models vary ...

CLOSE-UP: LIVE ISSUE/INTERACTIVE TV - Will interactivity help TV viewers avoid the ads? Research suggests viewers are switching off the ads to go online

ad breaks. And we re not talking about people clicking through from interactive ads. In any case ...

Digital TV - the Future?

partners. It expects to have some enhanced programmes and interactive ads by the end of the year. It also ...

MEDIA MONITOR: TV - Interactive players set their strategies. Andy Fry investigates the impact of television technologies on advertising methods

strategy involves the placement of interactive ads in linear channel breaks. Viewers can click a button ...

 

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