Kellogg has not only turned a flawed attempt to rebrand its Coco Pops cereal to its advantage, but has also inspired some imaginative advertising, judging by the 57% of this week s sample who recalled it.
Initiative-testing ads by Saatchi & Saatchi are setting the pace for interactivity and getting the phones ringing in recruitment centres around the country. The campaign is placed seventh in Adwatch this week.
Almost all advertisers see interactive ads as a big opportunity and an accountable medium....Almost all advertisers see interactive ads as a big opportunity and an accountable medium ...
the opportunities in interactive TV. The company is offering interactive ads on Cable a ...
advertisers and marketers to reach a high-value consumer audience with highly-targeted interactive ads and ...
at how the internet and broadcasting converge via interactive ads, and could become involved in ...
stigma usually associated with mental illness. The interactive ads carry the strapline ...
their TV. The interactive ads were developed by Head New Media (HNM), and commissioned by Tesco ...
interactive ads on the various bandwidths. It has been criticised by a handful of advertisers for failing ...
. Flextech is also examining the best way interactive ads can engage with viewers, while ensuring that they ...
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