to remove filtersP&G among the first to use Carlton interactive
11 May 2000 | by POPPY BRECH
Procter s interactive ads platform....Procter s interactive ads platform. The ads were launched on Carlton s two digital ...
Search results for "interactive ads"
ITV gets go-ahead for interactive ads
23 Oct 2003 | by Ben Carter
ITV has finally been given the green light to roll out interactive TV advertising, but advertisers will face a further delay because of wrangles between the channel, currently undergoing a merger, and leading media agencies.
ITV broadcasts interactive ads for the first time
06 Nov 2003
Ford, Honda and Sky have become the first advertisers to broadcast interactive ads on ITV, the UK...'s Blackbox Designer. The broadcast of the interactive ads on ITV follows two years of negotiations between ...
NEW MEDIA: Grolsch debuts on PlayJam with interactive ads
22 Nov 2001
, not before'. The interactive ads, available to all SkyDigital subscribers, have been given ...
Chicken Tonight to trial interactive ads on Sky
02 Mar 2000 | by POPPY BRECH
Unilever subsidiary Van den Bergh Foods has teamed up with SkyDigital and Open, the interactive platform, to pilot the UK s first national interactive TV ad. It will air on SkyDigital at the end of March.
Adwatch: Kellogg’s interactive ads turn rebrand to its advantage - Kellogg’s
17 Jun 1999 | by ROBERT McLUHAN
Kellogg has not only turned a flawed attempt to rebrand its Coco Pops cereal to its advantage, but has also inspired some imaginative advertising, judging by the 57% of this week s sample who recalled it.
interactive ads are paying off - with one in three callers applying to join up
27 May 1999 | by ROBERT MCLUHAN
Initiative-testing ads by Saatchi & Saatchi are setting the pace for interactivity and getting the phones ringing in recruitment centres around the country. The campaign is placed seventh in Adwatch this week.
MEDIA: Survey reveals strong backing for interactive
03 Jun 1999 | by MARK PRICE, Marketing Director, Waitros
Almost all advertisers see interactive ads as a big opportunity and an accountable medium....Almost all advertisers see interactive ads as a big opportunity and an accountable medium ...
Nivea signs up for pioneering data capture ads on Sky
03 Jul 2003 | by Colin Grimshaw,
personal details of viewers who respond to interactive ads.
Nivea signs up for data capture TV ads
03 Jul 2003 | by Colin Grimshaw
details of viewers who respond to interactive ads.
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