to remove filtersBSkyB slashes response cost for interactive ads
20 Oct 2005 | by by Daniel Farey-Jones
LONDON – BSkyB is cutting the cost per lead of red button response advertising on Sky Digital interactive television from 50p to 10p from November 1.
Search results for "interactive ads"
Interactive ads more effective at building awareness
13 Jan 2004 | by Staff,
LONDON - Interactive ads increase brand awareness to a greater extent than non-interactive ones...consumers exposed to interactive ads felt more favourably towards the brand than when exposed to a ...
BBC's Gronmark joins Zip TV to head interactive ads
09 Feb 2004 | by Staff,
programmes. According to Gronmark, while there have been a lot of interactive ads, few of them have been ...
Rimmel to roll out interactive in-text ads
18 Apr 2011 | by Sarah Shearman
The interactive ads were devised by OMD UK, using Vibrant's in-text ad platform. The Sunshimmer ...
Zip Television adds to senior team with Adams appointment
25 May 2005 | by by Julia Pearlman
LONDON - Zip Television is helping advertisers push the boundaries of interactive ads by naming
20th Century Fox launches interactive nanosite ads
02 May 2007 | by Joanne Payne
Advertisers, publishers and content owners can run interactive ads in the nanosite which ...
Five hopes interactive TV will boost advertising revenues
07 Sep 2004 | by Sam Matthews,
Information to run interactive ads on Sky Digital using its iTV technology. ITV launched its first ...
Vodafone recruits head of brand strategy from Honda
11 Oct 2006 | by by Daniel Farey-Jones
standouts such as being the first advertiser to use interactive ads on Channel 4 and Five. Coombe is ...
Living TV interactive campaign to tempt viewers from other channels
03 May 2005 | by by Sam Matthews
The interactive ads will appear during commercial breaks on ITV, Channel 4, E4 and Sky One and ...
New superstitial puts TV ads online
28 Jan 2002 | by Staff,
as Coca-Cola and McDonald's, often for interactive ads. Richard Hopple, chairman and CEO of ...
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