Search results for "interactive ads"

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Interactive ads more effective at building awareness

13 Jan 2004 | by Staff,

LONDON - Interactive ads increase brand awareness to a greater extent than non-interactive ones...consumers exposed to interactive ads felt more favourably towards the brand than when exposed to a ...

Tablet owners expect interactive ads, research highlights

26 Jul 2012 | by Sarah Shearman

. Interactive ads that include a video or gaming element are received better than static ads on tablets. When ...

Can green button propel interactive ads?

03 Jun 2008 | by Fiona Ramsay

still offers interactive ads. Of the commercial terrestrials, agencies say only ITV offers strong ...

BSkyB slashes response cost for interactive ads

20 Oct 2005 | by by Daniel Farey-Jones

LONDON – BSkyB is cutting the cost per lead of red button response advertising on Sky Digital interactive television from 50p to 10p from November 1.

BBC's Gronmark joins Zip TV to head interactive ads

09 Feb 2004 | by Staff,

programmes. According to Gronmark, while there have been a lot of interactive ads, few of them have been ...

Media: All about ... The rise of interactive ads

15 Apr 2005 | by Alasdair Reid

The latest IAB figures show the net has overtaken radio.

Bauer unveils SnapNow for interactive mag ads

13 Aug 2008 | by John Reynolds

LONDON - Bauer Media is to carry interactive ads on its magazines such as Kerrang!, after licensing

Boots signs BBC Broadcast for Christmas iTV ad campaign

04 Aug 2005 | by by Staff

LONDON - Boots has appointed BBC Broadcast to create a series of interactive ads for its Christmas

Rimmel to roll out interactive in-text ads

18 Apr 2011 | by Sarah Shearman

The interactive ads were devised by OMD UK, using Vibrant's in-text ad platform. The Sunshimmer ...

Dennis launches interactive Auto Express iPad app

03 Dec 2012 | by Nick Batten

interactive ads for Mazda, Jaguar and Remington....between models". The app also features several interactive ads, which were all created by Dennis ...

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