to remove filtersHonda develops interactive TV link to dealerships
30 Nov 2004 | by Ben Carter,
interactive ads for its Civic Type-R model. The direct-to-dealer function, which was devised by interactive ...
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Honda develops interactive TV link to dealerships
01 Dec 2004 | by Ben Carter
interactive ads for its Civic Type-R model. The direct-to-dealer function, which was devised by interactive ...
Let us entertain them
30 Nov 2004 | by MediaWeek
advertisers. Some advertisers are looking at developing interactive ads which viewers can click into for as ...
Media strategy - Red button formula shifts to mobile phone media
28 Sep 2004 | by MediaWeek
. Interactive ads have been touted as the next big thing by media owners for some time, but I’m not convinced ...
Interactive ad service signs key deal to access UKTV channels
28 Sep 2004 | by MediaWeek
advertising material. The first interactive ads by Zip on the Flextech and UKTV satellite channels will ...
Sony Ericsson in interactive first for new K700i phone
23 Sep 2004 | by Staff,
. The interactive ads will run on Sky and interactive digital sales channels, including UKTV and ...
Sony Ericsson in interactive first
22 Sep 2004
. The interactive ads will run on Sky and interactive digital sales channels, including UKTV and ...
Five hopes interactive TV will boost advertising revenues
07 Sep 2004 | by Sam Matthews,
Information to run interactive ads on Sky Digital using its iTV technology. ITV launched its first ...
Five gets on the red-button bandwagon
07 Sep 2004 | by MediaWeek
access to the interactive ads, which Williams said accounted for 15 to 20% of Five’s audience base. Will ...
Territorial Army turns interactive in recruitment ads
01 Sep 2004 | by Jennifer Whitehead,
, interactive creative director at Publicis Dialog, said: "We have come a long way since the first interactive ...
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