to remove filtersInteractive ads get ready for a comeback
01 Aug 2002 | by MediaWeek
Interactive ads get ready for a comeback
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MEDIA BRIEFS: Sky Active service launches in Ireland
21 Nov 2002
subscribers will be able to respond to interactive ads. They can play games such as Space Invaders, e-mail
M Digital organises interactive Pepsi ad deal with Sky Digital
31 May 2002 | by JEREMY LEE
engage with the brand and, as the game is only accessible from interactive ads, could make people make an ...
M Digital organises interactive Pepsi ad deal with Sky Digital
31 May 2002 | by JEREMY LEE
engage with the brand and, as the game is only accessible from interactive ads, could make people make an ...
NEW MEDIA: SPOTLIGHT ON PERSONAL VIDEO RECORDERS - How the ad industry has learnt to stop worrying and love TiVo. Personal video recorders are unlikely to cause the death of ads
17 May 2002 | by IAN DARBY
interactive ads and longer format programming. Recent data released by TiVo even suggests that users of the ...
MEDIA FORUM: Uncertainty rises from ashes of ITV Digital failure - What does ITV Digital's collapse mean for the pay-TV market? Could digital viewers shift to a new downmarket system?
12 Apr 2002 | by ALASDAIR REID
Sky Digital and you can now run interactive ads on it. ITV1 as a channel is more accessible to ...
New superstitial puts TV ads online
28 Jan 2002 | by Staff,
as Coca-Cola and McDonald's, often for interactive ads. Richard Hopple, chairman and CEO of ...
OPINION: The magic of Shrek and Potter points way forward for adland
17 Jan 2002 | by SIMON MARQUIS, chief executive of Zenith Media
many more ads on television using computer animation than there are interactive ads - some of them ...
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