Search results for "interactive ads"

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Sony commences third phase of iTV campaign

06 Dec 2000

interactive ads will accompany the sponsorship. Users will be able to click through to a dedicated advertiser ...

Sony commences third phase of iTV campaign

06 Dec 2000

interactive ads will accompany the sponsorship. Users will be able to click through to a dedicated advertiser ...

Broadcasters consider interactive ad standard

24 Nov 2000 | by DEBORAH BONELLO

informally exploring ways to enable basic functionality for interactive ads and for them to be easily sold ...

CONNECTIONS 2000 - THE MARKETING AWARDS: Best use of communications technology to create a new channel to market

23 Nov 2000

forthcoming attractions, as well as quizzes and a cinema shop. Interactive ads were trialled - for Bounty ...

NEW MEDIA LEAGUE TABLES: Can interactive TV take on its critics? - Interactive TV has been in the UK for just a year, but is starting to win over new media marketers

16 Nov 2000

platform, with no interactive ads having been aired as yet on any of the other interactive platforms ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

10 Nov 2000 | by TIM ASHTON, a partner at Circus

option. This feeling of interactive ads giving the viewer 'something for free' is a common theme ...

NEW MEDIA: Briefs

09 Nov 2000

interactive ads as well as permission e-mails targeting technology early-adopters. Creative is by Glue Media....interactive ads as well as permission e-mails targeting technology early-adopters. Creative is by Glue Media. ...

ANALYSIS: How the upmarket shop online - Exclusive research from TNS' VIPer panel reveals the internet habits of the UK's elite. Joanna Witt reports

09 Nov 2000 | by JOANNA WITT

interactive ads on the rise, much revenue could be taken from online brands. The Henley Centre s Hayward ...

MARKETING TO A NEW-MEDIA GENERATION: The Digital Future - Technology is evolving rapidly. So, how could it have changed our lives by 2010? Five industry experts give their predictions

20 Oct 2000 | by RAVI CHANDIRAMANI

. In the next decade, advertising will morph into programming. There will be interactive ads in which ...

ISBA SUPPLEMENT: The Digital Future - Will digital TV ads not only change the way we shop, but also the way we choose what shows to watch?

12 Oct 2000 | by ROBERT GRAY

launched interactive ads for its female toiletries brand Dove and detergent Persil, again using Open. The ...

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