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Meet the marketer charged with steering Ford into a new age

01 Dec 2011 | by Alex Brownsell

, where the brand used the portal's new 'Filmstrip' ad format on the MSN News channel. The interactive ads ...

Diary: Pick of the Week - The Brooklyn Brothers/Range Rover Evoque

13 May 2011

"Interactive ads are a good idea in theory but pulling them off successfully is a difficult task ...

'Electricity in the newsroom': the rise and rise of the iPad

09 Nov 2010 | by Alexandra Jardine

ticks in real time in Vogue. Brand recall is significant for the more interactive ads - an IBM ad in The ...

Will mobile television always be medium of the future?

16 Sep 2008 | by Sarah Crawley-Boevey

anything from animated banners and programme sponsorship to interactive ads, pre- and post-rolls and viral ...

IPTV: The battle for pay TV

17 Jan 2007 | by Jane Simms

been making interactive ads for six years for clients such as Boots and HSBC, warns against jumping on ...

Unfulfilled promise

15 Feb 2006

. On a parochial level, Sky spends much of its time promoting the use of interactive ads, ITV is ...

Close-Up: Live Issue - Do ad agencies get interactive TV?

07 Oct 2005 | by Noel Bussey

advantages of interactive ads to creative departments. The two companies believe that, in general ...

Media: Perspective - Interactive shows it can mix response and entertainment

08 Jul 2005 | by Ian Darby, ian.darby@haynet.com

November 2003, when it ran its first interactive ads. Last week, ITV joined with its rival broadcasters ...

 

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