to remove filtersFox targets women with interactive ads
03 Mar 2006 | by Natasha Vuckovic
Twentieth Century Fox is to encourage women to buy DVDs via interactive screens in hairdressers’ salons.
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Interactive ads get technology boost
26 Sep 2006 | by Ian Quinn
Many advertisers have been reluctant to embrace digital technology that make interactive ads...technical developments may yet see interactive ads take on far bigger significance in marketing ...
Interactive ads pay off for Boots
20 Feb 2006 | by Ian Quinn
Chemist giant Boots’ first foray into interactive advertising resulted in a major increase in ad recall and persuaded thousands more people than normal to visit its stores, the retailer claims.
Media News brief: Sky uses Sky View research panel
09 Aug 2006
Sky is using its Sky View research panel to offer advertisers who run interactive ads additional
Interactive works: Carlsberg - 'Old Lions'
12 Jul 2006 | by Robert Leach, Head of interactive services, Sky Media
Carlsberg's interactive work goes a long way toward encapsulating the true potential of interactive
Retail News: Mitsubishi Colt in hair salon push
04 May 2006
The Japanese car marque will run 60-second interactive ads on the i-vu channel which has screens ...
ITV claims it will cut interactive ad costs
18 Apr 2006 | by Media Week
over the Easter holiday, with phone giant T-Mobile as its first client. Interactive ads for Budweiser ...
Mitsubishi Motors hands job to LMFM
13 Oct 2006 | by Kate Nicholson
forthcoming launch of its CZC Cabriolet in hair salons. The Japanese car marque ran 60-second interactive ads ...
Vodafone recruits head of brand strategy from Honda
11 Oct 2006 | by by Daniel Farey-Jones
standouts such as being the first advertiser to use interactive ads on Channel 4 and Five. Coombe is ...
Karmarama picks up History Channel
04 Aug 2006 | by Kate Nicholson
the Sky Media portfolio to run interactive ads. ...
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