Search results for "innovation"

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Fox's Biscuits hires top Dulux marketer Letty Edwards

23 May 2013 | by Matthew Chapman

marketing, insight, category and trade marketing and innovation for a portfolio of brands including Rocky ...

Microsoft and Facebook plan education before monetisation

14 May 2013 | by Matthew Chapman

and Microsoft has brought innovation products to dozens of countries across the globe with more ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

knowing what your consumers are doing. Innovation is an exciting challenge, the last couple of years ...

How should marketers approach Silicon Roundabout?

13 May 2013 | by Dylan Williams

why hard innovation is required. And hard, lean, rapid innovation is the lifeblood of a technology ...

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

businesses? It would be like hiring a head of innovation and saying: 'Look, now we re innovative'. "How ...

Austerity and the need for optimism

08 May 2013 | by Greg Nugent

"crazy ones". Those that offer up change, innovation and more interesting versions of the future, whether ...

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

03 May 2013 | by John Reynolds

launch was followed by a similar innovation from Perfetti Van Melle-owned Fruitella with Fruitella ...

Nissan global marketing chief demands more 'science' and less 'glorified art'

02 May 2013 | by Alex Brownsell

annual audience of 4.5m, Nissan uses the so-called Innovation Station to promote its Leaf electric ...

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation...challenge through product and business model innovation, which has led them into alternative channels ...

10 marketing lessons from Obama's CTO

30 Apr 2013 | by Nicola Kemp

', nor was it a technological innovation. Instead it was the simple act of building a great team....Kemp picks out the top ten marketing lessons. 1. Build a great team 'The innovation was the ...

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