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Euro TV ad provokes complaints

19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin

commercials for Swedish furniture chain IKEA, made by St Luke s, which featured a spoof Swedish ...

COMMENT: What happened to our famous ironic sense of humour?

18 Dec 1998 | by DOMINIC MILLS

of ads that, apparently, offend the great British public. Let s just remember some of them: Ikea s ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

18 Dec 1998 | by STEFANO HATFIELD

... Dominic Owens launches a full-service media agency GEMS St Luke s Ikea downsizing ...

Sainsbury’s tops ’irritating’ poll

17 Dec 1998 | by NEILL DENNY

. It proved hard to swallow for 12% of viewers. Other ads featuring in the top ten were IKEA s ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

17 Dec 1998 | by ANDY FRY

for Dulux, and Room (John Brown Publishing for IKEA) have gained popular approval while commanding ...

ITC rejects complaints about ’racist’ Ikea ads

11 Dec 1998 | by CLAIRE BEALE

The latest St Luke s TV work for Ikea has been slammed by 175 viewers who found the ads offensive...The latest St Luke s TV work for Ikea has been slammed by 175 viewers who found the ads ...

INTERNATIONAL: WHAT’S HOT IN THE USA

06 Nov 1998 | by ERIC MCCLELLAN

goodwill towards the slack-jawed cashier you ll encounter on your next visit to the Gap. The Ikea ...

DIRECT NEWS: Andrews Aldridge poaches Moran from WCJ

06 Nov 1998 | by ELEANOR TRICKETT

as the Guardian and Ikea. Sean will fit in brilliantly with our partnership culture ...

OPINION: EDITOR’S COMMENT

06 Nov 1998 | by STEFANO HATFIELD

Levi s campaign. Not all quirky work undersells, of course. Ikea, for example, is kitsch but ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

22 Oct 1998 | by ROBERT MCLUHAN

50 12 (-) IKEA St Luke s/The Media Business 49 13 (-) Norwich ...

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