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NEWS: WCRS beats BST-BDDP to Habitat task

06 Dec 1996 | by KAREN YATES

. Habitat, which is owned by the Swedish furniture group, Ikea, used Saatchi and Saatchi between 1991 and ...

NEWS: Probe TV ad re-edited after epilepsy charge

01 Nov 1996 | by CLAIRE BEALE

Ikea also came under fire in the report, attracting 23 complaints from viewers who deemed the ad ...

OPINION: Why the New Lads point the way forward for marketers

01 Nov 1996 | by ANDY EDWARDS

, perhaps, but more and more brands are taking this approach. Brands such as Virgin, Body Shop and Ikea ...

ADVERTISING & PROMOTION: Looking for a new Habitat

31 Oct 1996

idea of the brand, but have been caught up in the Ikea publicity. In a curious twist of fate ...

ADVERTISING & PROMOTION: Habitat looks at direct work as brand refocuses

31 Oct 1996

that it also needs to be distinguished more carefully from sister brand Ikea. Miller plans to ...

MARKETING FOCUS: Wheels of change

17 Oct 1996 | by DAVID SUMNER SMITH

outlets will be in the sort of setting where you might expect to find a drive-in McDonald s or an Ikea ...

SUPPLEMENT: CAMPAIGN POSTER ADVERTISING AWARDS 1996; The PC&DS Award: Best Computers or Consumer Durables Poster

11 Oct 1996

Silver Award Title: Dunroamin Agency: Abbott Mead Vickers BBDO Client: Ikea Creative ...

NEWS: GGK helps Lowes into Eastern Europe

11 Oct 1996 | by HARRIET GREEN

, Cadbury and Ikea. GGK Occidental, in which Lowes now has a 49 per cent stake, employs more than ...

CLOSE-UP: GLOBAL BRIEF; Is it time for ads to be outed?

27 Sep 1996 | by EMMA HALL

, with recent campaigns for big-name advertisers including Virgin Atlantic, Miller Lite and Ikea. But ...

NEWS: Yellow M nets pounds 7.5m motor task with TMC

13 Sep 1996 | by CLAIRE BEALE

Tyres and Ikea. ...

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