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Ikea focuses on outdoor range with battle against gnome army
17 Apr 2013 | by Matthew Chapman
Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army...family overhauling their garden with Ikea products. The latest ad is set to a cover by the The ...
IKEA fends off an army of gnomes
15 Apr 2013 | by Matthew Chapman
for Change track to give the TV ad an even more surreal edge. Brand: IKEA Client: Peter ...
Ikea "make more of your garden" by Mother
15 Apr 2013
Ikea has launched a campaign to showcase its outdoor living products. The TV spot shows a family ...
Helen Edwards: the strategic value of ethnography
01 Apr 2013 | by Helen Edwards
job-to-be-done. IKEA became the disruption. As everyday life progresses, new jobs-to-be-done sneak up on the ...
Google, Apple and Samsung most culturally vibrant brands, claims research
21 Mar 2013 | by John Reynolds
Ikea Microsoft Sony BMW Audi Coca-Cola eBay Orazio Costadura, head of brand and ...
Champions of Design: Leon
05 Mar 2013 | by Staff
comparison. Thanks to Apple, IKEA, Dyson and others, we are all a bit more design literate and have a ...
Tourism Australia relaunches Best Job In The World
05 Mar 2013 | by Gordon MacMillan
, Citibank, DELL, IKEA, Sony Music and Monster.com, who have created an online "jobs board", advertising ...
Brand Barometer: H&M's latest viral campaign reviewed
22 Feb 2013
, Ikea and HP Sauce..... Ikea Presents: Harry Love's Records Ikea promotes its storage range by showing how DJ Harry Love ...
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