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MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

18 Dec 1997 | by MATTHEW HOOPER

It s a faddish world we live in and the marketing arena is no exception.

HOTLINE

12 Dec 1997 | by ELEANOR TRICKETT

news of the Mirror Group s agreement to publish the specialist horse racing newspaper, the Racing ...

MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures

11 Dec 1997 | by STEPHEN CARTER

Advertising is, in many ways, the grandchild of the media business.

MARKETING MIX: HOBBY HORSE: Frustrating the customers is not a good sales ploy

04 Dec 1997 | by CLARE BROADBENT

Oh dear. It s almost Christmas. In a well-meaning attempt to organise myself before the silly-season enters into full swing, I decided to improve my office at home in the (perhaps, somewhat misguided) belief that having a bigger desk, with higher sheen and more drawers, might increase my home-office...

Media: ITN’s acquisition may have found hidden treasure

04 Dec 1997 | by RAYMOND SNODDY

ago. It appeared to be a pantomime horse of a news channel, whose parentage included the European ...

FORUM: Is commercial radio right to moan about the BBC? - Is BBC Radio enjoying an unfair advantage over its commercial rivals by using BBC TV airtime to promote its wares? Should the advertising industry be concerned about this uneven playing field and w

28 Nov 1997 | by RICHARD COOK

bit rich for it to get on its high horse about the BBC doing exactly the same thing, albeit on a ...

Marketing mix: Hobby horse - The Bloke is the latest specimen in the male order

27 Nov 1997 | by JENNY WILLIAMS, planning manager, Capon

One of the cultural phenomena to attract media attention over the past few years - the rise of the Lad - may now be over. New research conducted by CKBT into the men s magazines market suggests that as men become more self-aware, a new breed of young male is emerging into the spotlight: the Bloke.

HOBBY HORSE - I’m as close as I ever wish to get to my shaving gel

20 Nov 1997 | by HUGH BURKITT

Relationships are all the rage in marketing. Last week there was an IPA/ISBA summit on the client-agency relationship, and the chairman of Unilever recently warned us that we must all get ready for a new digital age of one-to-one interactive relationships with our consumers. So now we all need a relationship-marketing...

Diary: Only fools would horse around with blow-up dolls that don’t do the deed

14 Nov 1997

What s the weirdest task you have ever had to tackle in the name of PR?

CAMPAIGN DIARY

14 Nov 1997 | by MAIRI CLARK

impressed, we had another look. It wasn t Lockett, but Michael Portillo. A blind man on a galloping horse ...

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