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MARKETING MIX: HOBBY HORSE; An addiction for news makes me suffer CNN blues

19 Dec 1996 | by MIKE HEWITT

It s not been easy to stop myself writing about the horrors of charter airlines this week, but you ll be relieved to know that I ve done it. So you won t be treated to a diatribe about travel companies that treat customers like cattle on the grounds that once they ve separated them from their money...

FEATURE: Do banks understand brands?

13 Dec 1996 | by BRENDAN LLEWELLYN

Black Horse, the Midland s listening bank and the TSB s we want you to say yes . Today s bank ...

MARKETING MIX: HOBBY HORSE; British Europe’s soberest nation? I’ll drink to that

12 Dec 1996 | by SIMON MARQUIS

As the pounding head tells me, this is more the season of weak will than goodwill. Well, all right then, just one more bottle of port.

INTERNATIONAL: International Gallery; Levi’s Hunt Lascaris TBWA

06 Dec 1996

another shows six embryos - one of each from a reptile, a fish, a horse, a human, a chicken and a pig..., while another shows six embryos - one of each from a reptile, a fish, a horse, a human, a chicken ...

MARKETING MIX: HOBBY HORSE; Marketers must learn from the CIA Laser spat

28 Nov 1996 | by SIMON MARQUIS

Let s hope that something good comes of the dispute between CIA Medianetwork and Laser - probably the nastiest agency/media-owner upset in advertising history. Let s hope that the advertising industry finally wakes up to the fact that certain dealing habits are bad for its reputation and bad for advertising.

ADVERTISING & PROMOTION: BRIEFS

28 Nov 1996

chance to win a trip to an NBA game. Horse trading Timms Creative Advertising has won the ...

DIARY: Why Jerry Bergstrom can afford to play Santa

22 Nov 1996

rooms, an indoor swimming pool and, of course, a sauna. Although he has had to cut out horse ...

MARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets

21 Nov 1996 | by MIKE HEWITT

Those readers - and I am sure there are many - who are convinced that all advances in technology are the work of the devil are about to have their prejudices confirmed. I don t like doing this, as I m a bit of a big kid when it comes to flashing lights and whirring noises, but I m left with no option....

NEWS: H&M Financial’s top staff defect to Consolidated

15 Nov 1996

integrated PR firm. She has 12 contracts including Black Horse Life, Irish Life International and DBS ...

MARKETING MIX: HOBBY HORSE; Jobs for the fast dwindling number of executive boys

14 Nov 1996 | by MIKE HEWITT

I ve been promoted. There, I ve done it. They said I d never have the courage to get that into the first sentence of my next column, but they were wrong. Instead of being just editor, I m now group editor. All good news so far, except for one thing: for the first time I ve become an overhead. After...

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