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Brand Barometer - Boots ad delivers early festive cheer

unpleasantness of venturing into the bedlam of the high street in the run-up to Christmas drives down brand ...

How much do shoppers care about supermarkets' recycling efforts?

, Morrisons, Sainsbury's, Tesco, a local high street and a large market. The analysis involved recording the ...

Celebrities designing clothes - how does it influence what shoppers buy?

An increasing number of high street retailers are recruiting celebrities to design clothes for them...model becomes the latest in a line of celebrities to design their own clothing range for a high street ...

 

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