Do digital brands need bricks-and-mortar outlets to be successful? The Marketing Society Forum
06 Dec 2012
shop on the high street. Online shopping does not replace that experience, nor can it replicate the ...
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Should HMV be rescued and can a model be found to ensure its survival? The Marketing Society Forum:
30 Jan 2013
tears over the absence of pick'n'mix on the high street when Woolworths folded will lament HMV's demise ...
Helen Edwards: Why the 'b-word' spells bad times for brands
10 Oct 2012 | by Helen Edwards
steepness of the trajectory that took it there. Just five years back it was a bulwark of the high street ...
British banking: face it, your brand is broken
03 Jul 2012 | by Noelle McElhatton
inertia, a key plank in high street banking s business model, can be relied on anymore. The Guardian ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
UK high street last year, yet still appear to be ignored by many organisations. Smart brands are ...
Getting to grips with the validation economy
29 Feb 2012 | by Nicola Clark
infringe on the high street, it is crucial to ensure that online shopping is as simple as possible ...
Brand builder: BrewDog
16 Feb 2012 | by Gemma Charles
typical BrewDog fashion - by sending a tank down Camden High Street - and intends to open 10 more this ...
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
18 Jan 2012 | by Helen Edwards, PPA Business columnist of the year
just bad luck if some find fulfilment elsewhere. The challenges on the high street are real enough ...
Asos' acid test: marketing to young men
14 Sep 2011 | by Noelle McElhatton
were put into sharp suits and given mop tops, popular music has led the trends on the high street ...
Andrew Walmsley on Digital: Stores must buy into mobile
10 Aug 2011 | by Andrew Walmsley
consumer is already on the high street when they make this query, so answering the question easily is ...
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