Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
high street remains a tough place to be. Fagan is outwardly optimistic about the all-important ...
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Comet brand and website up for grabs as high street presence disappears
19 Dec 2012 | by Matthew Chapman
Comet has disappeared from the high street after 79 years with the closure of its final 35 stores
Do digital brands need bricks-and-mortar outlets to be successful? The Marketing Society Forum
06 Dec 2012
shop on the high street. Online shopping does not replace that experience, nor can it replicate the ...
Why Starbucks is the grinch who stole Christmas
05 Dec 2012
thorny issue of tax-avoidance has presented consumers with a headache. With the UK high street ...
Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
world of e-commerce, the decline in the high street, price comparison sites and 'show rooming', there ...
Energy sector prepares for marketing unheaval
28 Nov 2012 | by Matthew Chapman
are about how we continue to push the 'best deal for you' message. The E.ON store on the high street ...
Tesco and Mars sign up to latest wave of Responsibility Deal
15 Nov 2012 | by John Reynolds
fast food and takeaway meals sold on the high street have calories clearly labelled. "This pledge is ...
Branded Content: Watch before you buy
08 Nov 2012 | by Suzy Bashford
with content personalised to individual consumers, are, says Marks, adding some of the high street ...
Revolution: SoLoMo - how brands can hit a moving target
02 Nov 2012 | by Stuart Derrick
years of digital being a challenge to the high street, SoLoMo could be one of the answers to the latter ...
Industry view: What can be learnt from Comet's downfall?
02 Nov 2012 | by Matthew Chapman
in this area, there will always be a place on the high street. John Lewis isn't going anywhere soon ...
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