to remove filtersJohn Lewis gets brand awareness boost in mobile ad trial
19 Aug 2011 | by Sarah Shearman
When the IAB asked participants in the study to name a high street retailer, 3% of the 271 ...
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When celebrity endorsements go wrong
23 Aug 2011 | by Matt Williams
famously dropped by a series of major brands during her cocaine expose, only to become the darling of high ...
CC clears Thomas Cook and Co-op Travel merger
16 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Cook has denied weekend reports that it is planning the closure of hundreds of its high street stores ...
Tesco boosts comms with Blair adviser and Olympics media chief
11 Aug 2011 | by David Singleton
conducts a review into the future of the high street....and Skills announced an independent review into the future of the high street, led by the broadcaster ...
Appointment to view: the ads that led us to Specsavers
10 Aug 2011 | by Sarah Johnson
implied it would have been heavy handed to use it in this context." The high street optician ...
Andrew Walmsley on Digital: Stores must buy into mobile
10 Aug 2011 | by Andrew Walmsley
consumer is already on the high street when they make this query, so answering the question easily is ...
VisitBritain suspends marketing activity in face of riots
09 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
disturbances began on Saturday. A number of local and high street businesses have been attacked and looted ...
Traffic to online retailers falls in June
08 Aug 2011 | by Daniel Farey-Jones
The uncertain economic outlook affecting the High Street appears to be spreading online as ten out
Brand Health Check: B&Q
04 Aug 2011 | by Rachel Barnes
commentators jump on results like this, the more self-fulfilling the prophecy of the declining high street will ...
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