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17 Jan 2013
four-year stretch, she called time on Boots "here come the girls" creative strategy, devised by Mother, and ...
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Boots' Elizabeth Fagan to explore marketing landscape at Media360
08 Apr 2013 | by Arif Durrani
its 'Here come the girls' ads, created by Mother , after five years. Explaining the decision ...
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
, Fagan has called time on the pharmacy-led health and beauty retailer's 'Here come the girls' creative ...
Boots drops 'here come the girls' after five years to widen reach
09 Nov 2012 | by Matthew Chapman
Boots is dropping its "here come the girls" strategy after five years in favour of a "let's feel...director, said the brand was dropping the "here come the girls" creative idea because "the appeal of the ...
Media Bitch's Diary 6 September
06 Sep 2012 | by Media Bitch
what is obviously meant to be an, ahem homage she's sure. Make up your own mind. Here come ...
IPA Effectiveness Awards shortlist revealed
06 Sep 2012 | by Daniel Farey-Jones
-year-old women, and developed a strategy to secure their loyalty. The resulting campaign, 'Here come the ...
Adwatch (Mar 28) top 20 recall: Boots
28 Mar 2012 | by Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB
'Here come the girls' Christmas ad. Sassy, funny and confident enough not to take itself too seriously ...
Sport: Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
' 'Here Come the Girls' campaign takes joint 13th place. Critics claim the musical signature is tired and ...
Boots sticks with comedy Christmas strategy
03 Nov 2011 | by Matthew Chapman
Boots is sticking with its comedic "here come the girls" theme for this year's Christmas...first time. The brand introduced its "here come the girls" positioning four years ago. Follow ...
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