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Are spend forecasts useful?

12 Jul 2012

, the money. Which is nice. But how much does the industry rely on such forecasts? "Yes, we look at ...

ITV forecasts 2% decline in fourth quarter ad revenues

13 Nov 2012 | by Daniel Farey-Jones

ITV is expecting its ad revenues over the year to come out "broadly flat" after a 6% drop in Q3 and a predicted 2% drop in Q4.

STV forecasts 4% TV ad revenue decline in Q1

23 Feb 2012 | by Maisie McCabe

STV, the channel-three licensee in Scotland, has forecast its TV ad revenues will be down 4% year on year in the first quarter, as it reports a pre-tax loss of £900,00 after it was hit by the cost of a legal dispute with ITV.

UK growth fails to stem downgrading of full-year forecasts at WPP

25 Oct 2012 | by John Reynolds

WPP has been forced to downgrade its full-year forecasts, despite reporting UK revenues ahead of...forecast in August. WPP S revision in forecasts follows rival Omnicom this month reporting uncertainty ...

Jubilee and Euro 2012 drive better than expected Q2 adspend

17 Oct 2012 | by Ben Bold

UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1...The 3.8% adspend growth, which does not include direct mail, beats earlier forecasts by 0.9 ...

Clouds gather around Western Europe ad market

19 Jun 2012 | by Daniel Farey-Jones

Two media agency forecasts have warned of a slowdown in adspend in Western Europe this year as

Cannes 2012: Sorrell confident of 4% ad growth in 2012 but "worried" about 2013

27 Jun 2012 | by Arif Durrani

maxi-quadrennial year, despite a sluggish first quarter leading rival network to revise forecasts down, but Sorrell...global ad spend for 2012 is set to achieve growth of "4+" this year, despite some forecasts being revised ...

IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all

20 Mar 2012 | by Nigel Gwilliam

, says Nigel Gwilliam, as it forecasts the end of privacy as we know it, the next 50 billion networked

Global: Ex-Lloyds man joins Speyside

27 Jul 2012 | by Sara Luker

firm Salterbaxter. Bayly said: 'The Andean region is exciting, with high growth forecasts, a ...

Warc predicts 3.1% growth for UK ad market

10 Jan 2012 | by Daniel Farey-Jones

, up 14.7%, and Spain to be the worst performer with a 2% drop. Recent forecasts for UK growth in ...

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