to remove filtersWarc raises global adspend forecasts for 2011
04 May 2011 | by Arif Durrani
IPA s Bellwether , and global adspend forecasts by ZenithOptimedia last month . According to Warc ...
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Are spend forecasts useful?
12 Jul 2012
, the money. Which is nice. But how much does the industry rely on such forecasts? "Yes, we look at ...
Carat upgrades UK and global adspend forecasts
26 Mar 2010 | by Anne Cassidy
: "Looking at the UK, forecasts have improved with significant signs of recovery in the TV market in ...
IPG's Magna forecasts slow recovery for US advertising
13 Jul 2009 | by Ian Darby
predicts that US revenue will fall from $189 billion last year to $161 billion in 2009. It forecasts that ...
IPG's MagnaGlobal doubles UK ad forecasts for 2010
13 Sep 2010 | by Arif Durrani
revenue forecasts from growth of 3.1%, made just three months ago, to 6.2% today. Bumper bottom lines for ...
ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013
29 Apr 2013 | by Ian Darby
Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia.
Tech innovation to fuel UK ad market growth
11 Apr 2013
Forecasts predict online and mobile sectors will help the UK ad market outstrip its eurozone rivals.... But the latest forecasts provide more reason for confidence going forward one from the European ...
Jubilee and Euro 2012 drive better than expected Q2 adspend
17 Oct 2012 | by Ben Bold
UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1...The 3.8% adspend growth, which does not include direct mail, beats earlier forecasts by 0.9 ...
Group M warns newspapers and magazines under threat
03 Jun 2009 | by Anne Cassidy
LONDON - Group M has lowered its forecasts for newspapers and magazines, warning that falling
Cannes 2012: Sorrell confident of 4% ad growth in 2012 but "worried" about 2013
27 Jun 2012 | by Arif Durrani
maxi-quadrennial year, despite a sluggish first quarter leading rival network to revise forecasts down, but Sorrell...global ad spend for 2012 is set to achieve growth of "4+" this year, despite some forecasts being revised ...
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