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ZenithOptimedia upgrades adspend forecasts

LONDON - ZenithOptimedia has upgraded its UK and global adspend forecasts, predicting the market...The Publicis-owned media agency forecasts UK adspend will rise to 10.8bn this year, a significant ...

Media agencies reduce global adspend forecasts

GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5...The revised forecasts show the WPP media powerhouse largely sticking with its optimistic stance ...

Carat upgrades UK and global adspend forecasts

: "Looking at the UK, forecasts have improved with significant signs of recovery in the TV market in ...

Nestlé boosts profits and forecasts strong growth

Nestlé, the world's largest food group, has more than doubled its net profits to 34.2bn Swiss francs (£22bn) following the sale of eyecare specialist Alcon in 2010.

Carat downgrades ad spend growth forecasts for 2011

Aegis Media's Carat has downgraded its global and Western European advertising forecasts today...year, with previous global forecasts of 6.2% growth falling to 6% and Western Europe s 3.3% growth now ...

IPG's Magna forecasts slow recovery for US advertising

predicts that US revenue will fall from $189 billion last year to $161 billion in 2009. It forecasts that ...

STV forecasts 4% TV ad revenue decline in Q1

STV, the channel-three licensee in Scotland, has forecast its TV ad revenues will be down 4% year on year in the first quarter, as it reports a pre-tax loss of £900,00 after it was hit by the cost of a legal dispute with ITV.

GroupM forecasts 7.7% growth for UK adspend in 2010

Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011.

A year in media: Billetts forecasts modest growth for digital

Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts.

Jubilee and Euro 2012 drive better than expected Q2 adspend

UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1...The 3.8% adspend growth, which does not include direct mail, beats earlier forecasts by 0.9 ...

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