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MARKETING HELPLINE SERVICE

publishers, including quizzes, cartoons, horoscopes and weather forecasts. Dotcom clients include ...

AGENCY 2001: Top 30 creative agencies - Dotcoms take the edge off winnings. Dotcom demises dented last year's adspend, forcing agencies to take care

's optimistic dotcom forecasts have proved, crystal ball-gazing is a dangerous business. But with war in the ...

CONNECTIONS 2000 - THE MARKETING AWARDS: Best use of communications technology to provide customer care

airfield and navigation data from Racal Avionics, UK Met Office forecasts and weather reports ...

NEW MEDIA LEAGUE TABLES: The changing face of new media firms - New media agencies are experiencing rapid growth and change as well as consolidation

forecasts impressive growth figures for 2000 too, with turnover expected to come in at around pounds 11m ...

ANALYSIS: How the upmarket shop online - Exclusive research from TNS' VIPer panel reveals the internet habits of the UK's elite. Joanna Witt reports

Centre, which forecasts future consumer behaviour, believes that recognised brands - most often those ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

the end of the year. And Datamonitor forecasts that the number of digital viewers will be closer to ...

ANALYSIS: Why the retail world is in flux - Alexandra Jardine reports from The Marketing Society retail forum on the rising influence of consumers on the way the high street conducts its trade

education, according to retail analyst Richard Hyman, chairman of Verdict Research. Verdict forecasts ...

BRAND HEALTH CHECK: Sega - Will new arrivals mean 'game over' for Sega? With PlayStation2 and next year's planned launches of the X-box from Microsoft and Nintendo's Gamecube, Sega's marketing must refocus

forecasts of one million consoles. Last week, it named former Coke man Jeremy Stern as Thomas ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

forecasts a turnover of pounds 36m in the current year. To an outsider, the interesting aspect is ...

CAREERS: Job interview

formulate meaningful forecasts to guide major marketing investment decisions in such a rapidly changing ...

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