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PPA's McIlheney wages war on magazine cynics

Expenditure Forecasts , partly due to the migration of one-time readers on to digital platforms. But ...

Tech innovation to fuel UK ad market growth

Forecasts predict online and mobile sectors will help the UK ad market outstrip its eurozone rivals.... But the latest forecasts provide more reason for confidence going forward one from the European ...

Brands gear up for Social Bowl

advertisers paying, according to forecasts, $3.8 million for a 30-second spot. The broadcaster CBS has the ...

Is Zenith report too gloomy?

other medium can do." Nick Theakstone, the chief executive of Group M, says the group's own forecasts ...

All About ... The launch of mobile 4G

published last week by Adsmobi and MobileSquared forecasts that UK smartphone penetration will rise to 80 ...

Forum: Was 2012 hype overblown?

"When forecasts were developed in the years leading up to the Olympics, there may have been some ...

Are spend forecasts useful?

, the money. Which is nice. But how much does the industry rely on such forecasts? "Yes, we look at ...

Shareholder Spring

claim the company withheld information concerning its growth forecasts. A Facebook spokesman says: "We ...

Things we like

. Magazines that smell of garlic Despite forecasts by media agencies of no growth in advertising spend for ...

How has the downturn affected the media sector?

pace. The latest forecasts predict weak growth in 2012, but the odds on a UK recession have shortened ...

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