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What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

with accurate forecasts of North America box-office takings. We work with scripts, before large amounts ...

Smartphones forecast to drive £3.5bn in Christmas sales

26 Nov 2012 | by Sarah Shearman

also forecasts another strong year for online retail, with sales increasing this Christmas by 17% and ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

it cut its growth forecasts for the year to between 2.5% and 3%, Marketing found Sorrell by turn ...

Sir Martin Sorrell: why Facebook and Google need to hold their nerve

26 Oct 2012 | by Noelle McElhatton

it cut its growth forecasts for the year to between 2.5% and 3%, admitted that "life is tough" in ...

Burberry in the trenches as stock price plummets

26 Sep 2012 | by Kim Benjamin

expected to come in at the bottom end of current forecasts. This is in marked contrast to the 6% hike in ...

Nokia smartphone sales drop 36%

19 Jul 2012 | by Matthew Chapman

increased quarter on quarter in Q2 to four million units, in line with forecasts, but the average selling ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...

Retail revival 'illusory' after disappointing February, says BRC/KPMG

06 Mar 2012 | by Matthew Chapman

weather. Citigate Dewe Rogerson forecasts grocer Morrisons will report a 6% year-on-year rise in ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

16 Feb 2012 | by Matthew Chapman

consensus analyst forecasts predict a fall back to 1bn for 2011, any media reports highlighting a decline ...

Motion-controlled games double market share

06 Jan 2012 | by Matthew Chapman

forecasts that consumer-spending cutbacks would have a damaging effect on the market. However, across the ...

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