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PPA's McIlheney wages war on magazine cynics

Expenditure Forecasts , partly due to the migration of one-time readers on to digital platforms. But ...

UK adspend recovers to 2007 levels

Adspend grew 2.3 per cent year on year to reach 17.2 billion in 2012. The report forecasts ...

ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013

Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia.

Tech innovation to fuel UK ad market growth

Forecasts predict online and mobile sectors will help the UK ad market outstrip its eurozone rivals.... But the latest forecasts provide more reason for confidence going forward one from the European ...

Brands gear up for Social Bowl

advertisers paying, according to forecasts, $3.8 million for a 30-second spot. The broadcaster CBS has the ...

Advertising pitches plummet during 2012

previous year, posing a significant challenge to agency growth forecasts. The number of media reviews ...

The Year Ahead For...Media agencies

While the future rarely lets us assume anything, network forecasts predict little improvement in ...

The Year Ahead For...Magazines

. If forecasts were correct, tablet penetration in the UK had doubled by the time publishers returned ...

2012: A grim climate with moments of joy

worsened once more, adspend forecasts for the UK were downgraded. The overall growth of 1.6 per cent now ...

Zenith expects TV ad market to fall in 2013

overtake Facebook to become the market leader in terms of revenue." ZenithOptimedia's forecasts for ...

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