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ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013

Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia.

ITV forecasts 2% decline in fourth quarter ad revenues

ITV is expecting its ad revenues over the year to come out "broadly flat" after a 6% drop in Q3 and a predicted 2% drop in Q4.

UK growth fails to stem downgrading of full-year forecasts at WPP

WPP has been forced to downgrade its full-year forecasts, despite reporting UK revenues ahead of...forecast in August. WPP S revision in forecasts follows rival Omnicom this month reporting uncertainty ...

Are spend forecasts useful?

, the money. Which is nice. But how much does the industry rely on such forecasts? "Yes, we look at ...

STV forecasts 4% TV ad revenue decline in Q1

STV, the channel-three licensee in Scotland, has forecast its TV ad revenues will be down 4% year on year in the first quarter, as it reports a pre-tax loss of £900,00 after it was hit by the cost of a legal dispute with ITV.

Media agencies reduce global adspend forecasts

GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5...The revised forecasts show the WPP media powerhouse largely sticking with its optimistic stance ...

Carat downgrades ad spend growth forecasts for 2011

Aegis Media's Carat has downgraded its global and Western European advertising forecasts today...year, with previous global forecasts of 6.2% growth falling to 6% and Western Europe s 3.3% growth now ...

Warc raises global adspend forecasts for 2011

IPA s Bellwether , and global adspend forecasts by ZenithOptimedia last month . According to Warc ...

Nestlé boosts profits and forecasts strong growth

Nestlé, the world's largest food group, has more than doubled its net profits to 34.2bn Swiss francs (£22bn) following the sale of eyecare specialist Alcon in 2010.

GroupM forecasts 7.7% growth for UK adspend in 2010

Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011.

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