What marketers can learn from Hollywood
01 Apr 2013 | by Nick Meaney
with accurate forecasts of North America box-office takings. We work with scripts, before large amounts ...
Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia.
with accurate forecasts of North America box-office takings. We work with scripts, before large amounts ...
previous year, posing a significant challenge to agency growth forecasts. The number of media reviews ...
Group, said although aggregate growth for July and August was in line with internal forecasts, September ...
it cut its growth forecasts for the year to between 2.5% and 3%, admitted that "life is tough" in ...
its own report this week showing that adspend for the second quarter beat forecasts to grow by 3.8 per ...
, multinationals faced with 1 per cent growth forecasts in Europe are relocating their best talent to China, where ...
Entertainment Outlook that forecasts a compound annual growth rate (CAGR) of 3.7% between 2012 and 2016 for the ...
maxi-quadrennial year, despite a sluggish first quarter leading rival network to revise forecasts down, but Sorrell...global ad spend for 2012 is set to achieve growth of "4+" this year, despite some forecasts being revised ...
numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...