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ZenithOptimedia upgrades adspend forecasts

07 Apr 2010 | by Anne Cassidy

LONDON - ZenithOptimedia has upgraded its UK and global adspend forecasts, predicting the market...The Publicis-owned media agency forecasts UK adspend will rise to 10.8bn this year, a significant ...

Sorrell forecasts bleak 2009

10 Dec 2008 | by Nick Johnstone

LONDON - Martin Sorrell has given a bleak forecast for 2009, including job losses at WPP in key markets such as the UK.

Publicis chief forecasts "very difficult" 2009

09 Oct 2008 | by Tristan O'Carroll

publication of ad spend forecasts by Publicis's ZenithOptimedia unit earlier this week, which cut its ...

Carat downgrades ad spend growth forecasts for 2011

25 Aug 2011 | by Arif Durrani

Aegis Media's Carat has downgraded its global and Western European advertising forecasts today...year, with previous global forecasts of 6.2% growth falling to 6% and Western Europe s 3.3% growth now ...

Agencies cut spend forecasts as internet eyes top ad slot

01 Jul 2008 | by David Allott

LONDON - ZenithOptimedia and GroupM have downgraded their forecasts for the 2008 UK advertising...terms over the whole market," said Austin. GroupM forecasts that internet spend will rise by 27% this ...

Universal McCann and GroupM at odds with ad forecasts

05 Dec 2007 | by Darren Davidson

LONDON - Two of the world's largest marketing services networks have given contrasting forecasts...economies in 2008, the largest such shift ever recorded. The forecasts come on the heels of ...

Billetts forecasts £198m TV ad revenue drop in 2009

03 Nov 2008 | by Tristan O'Carroll

Billetts, part of Ebiquity, the media and marketing analytics business, also forecasts that TV ad ...

ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013

29 Apr 2013 | by Ian Darby

Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia.

GroupM forecasts 7.7% growth for UK adspend in 2010

25 Nov 2010 | by Arif Durrani

Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011.

Sorrell forecasts 2% growth for WPP this year

30 Apr 2010 | by Staff

LONDON - Sir Martin Sorrell has upped the forecast of WPP from flat to 2% growth for the year following three months of "stabilisation" today.

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