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Private View

19 Dec 1997 | by TIM ASHTON

recipes/celebrities campaign. Beautifully shot, wonderfully simple and totally appropriate. The fine folk at AMV ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

. You ll have even more outlets. Fine tuning Broadcast consultancy Radio Lynx says that ...

STOP PRESS: Caroline Neville serves Royal Doulton

12 Dec 1997 | by IAN DARBY

Fine china group Royal Doulton has appointed Caroline Neville Associates to handle its consumer...Fine china group Royal Doulton has appointed Caroline Neville Associates to handle its consumer ...

CAMPAIGN DIARY: ’Get your bits out for the girls’ was the cry at a Capital occasion

12 Dec 1997

parties. Thursday night saw Capital Advertising celebrating Yuletide in fine style at the Empire ...

LIVE ISSUE/AGENCY MERGERS: RPM3 hopes to be more than the sum of its parts - Agency mergers often end in rocky marriages. Mairi Clark weighs up the risks

12 Dec 1997 | by MAIRI CLARK

element, then fine, but generally I d give mergers the thumbs down. They hurt, they very seldom work ...

FORUM: Will the new sales trends boost radio’s position? GWR’s sales operation will be called Opus and it is due to launch at the start of next year. It is the last piece in the new radio sales jigsaw - from 1998, all the major groups will

12 Dec 1997 | by ALASDAIR REID

house and the stations it sells. That s fine, but does it outweigh the case for simplicity ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

fine in business segments where decisions are made in that way, such as in car showrooms ...

NEWSMAKER/MT RAINEY: Team player’s vision steers Rainey Kelly to victory - The GM Astra win reveals MT Rainey’s strategy to be effective, Emma Hall says

05 Dec 1997 | by EMMA HALL

the airport in a waft of fine fragrance, but I m always harassed. She would love to spend hours in ...

FOCUS: CHANGE MANAGEMENT - Keys to a perfect business marriage/Mergers and acquisitions can leave existing staff concerned about culture clashes and job security. Change management can help to alleviate problems, often before they arise. Sue Beenstock rep

05 Dec 1997 | by SUE BEENSTOCK

fine in Europe, but you re on a hiding to nothing with them in Asia, where it must be one-to-one with ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

28 Nov 1997 | by JIM DAVIES

. Having said that, there s something of a fine line between character licensing and personality ...

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