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FEATURE: COST CONSULTANTS ARE THEY WORTH IT?

08 Dec 1995 | by MICHELE MARTIN

in 1992 What s his speciality? P A bit nit-picky but fine if things are presented to him ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

). This sort of implementation is fine, but what problems do PR consultancies and other marketing ...

MEDIA: SPOTLIGHT ON; THE ABC SYSTEM: Will the magazine publishers offer to give more ABC data?

01 Dec 1995 | by ALASDAIR REID

Burton, group media manager of Allied Domecq, was on fine party pooping form last week. Speaking at the ...

OPINION: PICK OF THE WEEK

24 Nov 1995 | by KAREN YATES

mature fun, watching fine old spirits mature, or male bonding over a wee dram. Hats off to CDP for...mature fun, watching fine old spirits mature, or male bonding over a wee dram. Hats off to CDP for ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

24 Nov 1995

, they remain overwhelmingly resentful of car dealers. The car may be fine but the buying and ownership ...

BELOW-THE-LINE: BRIEFS

23 Nov 1995

and consumer PR campaign for Queen s Fine Bone China. Dixons takes to Parcs Dixons is ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Know comment

23 Nov 1995 | by RUTH NICHOLAS

) * Don t strike any pose a photographer asks of you - there s a fine line between fun and undignified ...

Private view

10 Nov 1995 | by Patrick Collister

. That fine agency has always stood for good taste in advertising and the Stella Dry campaign doesn t ...

FOCUS: CONFERENCES & EXHIBITIONS; The right people in the right places

03 Nov 1995 | by KATE NICHOLAS

facilities PRESS FACILITIEs: PCs and modems in the press room are fine, but journalists also want peace to...facilities PRESS FACILITIEs: PCs and modems in the press room are fine, but journalists also want peace ...

DIARY: Spring demonstrates a reformed character (but it doesn’t fool us)

03 Nov 1995

seen the fine forms of everyone from BMP s James Best and Leo Burnett s Steve Gatfield to Dorlands ...

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