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Polly Rance: The countdown is on for London 2012

celebrations, and of course round two of Boris vs. Ken, otherwise known as the London Mayoral Election. It ...

On the campaign couch...with JB

is a great deal more important. The political equivalent is an election: victory is the single ...

Danny Rogers: Trust now provides the licence to operate

To mess with a phrase made famous by Bill Clinton's successful election campaign strategist James...for lobbyists in his election campaign. And now, with the Liam Fox affair, there is renewed pressure ...

Think BR: Advertisers hold firm in face of global challenges

summer Olympics traditionally adds 1bn to global adspend, while the US Presidential election will ...

George Eustice: Labour always peaks too early

have to be abandoned before the next election. The Conservative leader's speech is at the very end ...

John Woodcock: Miliband fleshes out central themes

have set. Four years away from the probable date of a general election, any detailed programme for ...

George Eustice: Centre right could reunite Scotland

at the last election, even though the challenge of winning them would always be harder. But there ...

Think BR: Brand Cameron - a defining moment

an adroit way to build complex coalitions. During the last election, he de-toxified the Tories ...

Danny Rogers: Obama's journey to find new hope for US

We find a US President, who just three years ago ran an era-defining election comms campaign, in ...

Helen Edwards on Branding: Big Society or the big so what

attractive concept to the former Saatchi strategist in the run-up to the 2010 election. Not inspiring enough ...

 

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