Arif Durrani: Mediabrands restructure goes beyond retaining Tesco
14 Mar 2013 | by Arif Durrani
executive role at the newly formed M4C. One general election and a new Tory Government later, and COI s ...
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Sometimes problems aren't complicated, they just take time and effort
18 Apr 2013 | by Russell Davies
. Michael Slaby put the technology team together for the 2012 Obama election campaign. He decided that the ...
Obama's campaign won as it grew out of a web culture
22 Nov 2012 | by Russell Davies
You're probably fed up with stories about big data and the Obama election victory by now. It's a...own much-ballyhooed data/co-ordination tool planned to get out the vote on election day. They spent a ...
Ian Darby: Adland doesn't have to rip it up and start again
01 Nov 2012 | by Ian Darby
The US election battle has highlighted other turbulent forces at play, but the storms that have ...
On the Campaign Couch ... with JB
08 Mar 2012
product is seldom the best route to improved market share. Except in US election advertising, setting out ...
On the campaign couch...with JB
17 Nov 2011
is a great deal more important. The political equivalent is an election: victory is the single ...
Richard Exon: In marketing terms, modern politics is a category in decline
20 May 2011 | by Richard Exon, the chief executive of Rainey Kelly Campbell Roalfe/Y&R
General Election offers, three factors have resulted in politics losing traction with its core audience ...
On the Campaign Couch ... with JB
02 Jul 2010 | by Jeremy Bullmore
has settled, can you explain how the pundits who predicted that the General Election would be the ...
Perspective: What I learned after swapping digital for political campaigns
28 May 2010 | by Mark Cridge
preparation and build-up. Each individual election campaign is part of a continuous process where data is ...
On the Campaign Couch ... with JB
21 May 2010 | by Jeremy Bullmore
; we all still hate to seem analogue.) This was to have been the first digital election - and it wasn't ...
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