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Sometimes problems aren't complicated, they just take time and effort

. Michael Slaby put the technology team together for the 2012 Obama election campaign. He decided that the ...

Arif Durrani: Mediabrands restructure goes beyond retaining Tesco

executive role at the newly formed M4C. One general election and a new Tory Government later, and COI s ...

Arif Durrani: Is marketing at a crossroads?

his election campaign, believes the rise of social media and social responsibility are "totally ...

Think BR: Advertisers hold firm in face of global challenges

summer Olympics traditionally adds 1bn to global adspend, while the US Presidential election will ...

Jeremy Lee on Media: 'Dirty Des' might clean up

base the party's recent general election campaign on the theme of 'future, family and fairness', he and ...

X marks the spot

general election would be won and lost on the battlefield of Twitter. As it turned out, old-fashioned ...

Jeremy Lee on Media: The real power of spending

June election deadline looms - would find this surprising? Mounting its defence, the COI claimed to ...

Editor's comment: The mum of all focus groups

; mso-fareast-language:#0400; mso-bidi-language:#0400;} Indeed, the next election has been pitched as the ...

Tories must think twice before cutting ad spend

at the next General Election. Steve Barrett is editor of Media Week. ...

Conference tweets left the chair and speakers lagging behind

the debate. The speakers, Thomas Gensemer of Blue State Digital, who worked on the Obama election ...

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