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US election campaigns

15 Nov 2012

What did the industry learn from the Twitter election, Alasdair Reid asks....1996 was the first "internet election", 2004 was supposedly about bloggers, 2008 was fought on Facebook ...

Top five: The most-shared 2012 Presidential election ads

01 Nov 2012 | by Gordon MacMillan

Official and funded by Super PACs (political action committees)

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

social-media election, in 2012 social is ubiquitous and much has changed. It is no longer the preserve of ...

Brands begin to court Mumsnet.com

01 Dec 2009 | by Alex Brownsell

1997's general election, that to be held next year will become known as the 'Mumsnet election'. With ...

Close-up: How Twitter allows direct access to consumers

20 Feb 2009

Jonathan Ross, and Barack Obama's successful use of the medium in the run-up to the US election, has seen ...

Twitter enters the mainstream for brand communication

10 Feb 2009 | by Fiona Ramsay

people to vote in the US election. Brand presence Computer brand Dell, an early convert to the site ...

Battle for the ballot box moves online

20 Jan 2009 | by Gemma Charles

LONDON - Will negative campaigning or digital initiatives triumph at the general election?...As a general election draws ever closer, the two main political parties have started to flex their ...

Media Perspective: How Obama election campaign was truly a post-digital lesson

14 Nov 2008 | by Russell Davies, russell@russelldavies.com

election would be the first truly "digital" campaign....-minute roadblock a week before the election. Not only to deliver a message but to convey weight, scale ...

The World: The men taking their election campaigns online

16 Nov 2007

How do you take something as traditional as election advertising into the new-media world, without ...

Andrew Walmsley on digital: Entertaining web is advertiser boon

27 Sep 2006

Montana for election to the US senate. - Hugo Chavez, the president of Venezuela, refers to George Bush ...

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