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COI looks at five agencies in pounds 3m poster review

. Last year spend was depressed by the election, but we expect it to rise next year. ...

PROFILE: A political animal - Dr Ian Twinn, Director of Public Affairs ISBA

Images from the night the Tories lost the 1997 general election still linger: Goldsmith taunting...Images from the night the Tories lost the 1997 general election still linger: Goldsmith taunting ...

Travel chief to revamp Labour

the 1997 general election but has since fallen to below 390,000. Labour has also been ...

Tories plan first ad campaign in opposition role

year s general election, with a campaign featuring the strapline Strength in Opposition ....year s general election, with a campaign featuring the strapline Strength in Opposition . The ...

AGENDA: Tories adopt the direct approach - Direct marketing has become the buzzword for the Conservative Party as it attempts to boost membership and donations for its dwindling funds. Danny Rogers reports

election. The other priority, linked directly to membership, is funding. After the hugely ...

Tories recruit for database push

election and want to emulate the strategy. Hague s policy of mass membership has been driven by next ...

EU to hire ad agency to encourage voting

Europe. The previous election in 1994 was promoted primarily using mass media, but this time the ...

AGENDA: Halting the slide of the Tories

. It s not election time and people don t understand the issues, let alone care about them. We also ...

MARKETING MIX: That was the week that was

15 years ago: With just four weeks left until polling day, the general election promises to be the...15 years ago: With just four weeks left until polling day, the general election promises to be ...

Marketing Technique: Customer Magazines - Profile/Philippa Clarke/As customer services director of Flanagans Supermarket Direct, Philippa Clarke aims to convince consumers of the benefits of shopping for groceries from the comfort of their own homes. Loue

outside Neil Kinnock s house, the night he lost the 1992 election, she says. I had turned 30 ...

 

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